A few years ago in the fashion industry does not pampered sports , in this year ushered in a collective outbreak of spring . World Cup blowing sports such as tennis cyclone so , F1 racing , sailing competitions in the sport was a little bit of the minority has become pervasive . Even people who are not concerned about the competitive level , but also from the sports stars who find their information of interest . Tennis great Serena Williams exposed or services formal evening dresses, or Nadal wrist 525,000 U.S. dollars worth of Richard Mille watches . A publication commented, ” athlete endorsements , to fashion a second characteristic of the movement , watching sports is the amount of information obtained by the rapid upgrade of fashion . ”
Stella McCartney sportswear collaboration with adidas , was given a stylish aesthetic movement
Fact prior to this , fashion and sports is not an insulator between each other . The first integration of the two is Coco Chanel. She is a designer , but also love outdoor sports social home . In order to facilitate the activities, in 1925 , her clothing from polo and men’s sportswear in the inspired , creative design with knitted fabric two-piece sports -style clothing . As the wear is extremely comfortable , once released will be well received . Founder of the Italian brand Pucci is a skier discount evening dresses, he was doing to their own sports teams uniforms and created the brand . Founder of the Italian brand Missoni Ottavio Missoni is an outstanding sprinter . In addition to the Lacoste tennis player born and Fred Perry. Athletes great success in the fashion industry , we will find that people tend to forget that these brands came from sports . In the prior sportswear are often considered a symbol of bad taste , designer Stella McCartney that past sportswear ” ugly -shaped profile , the color of nausea . ” Now , sports stars to change all that.
In the area of today’s fashion , models and stars seem to have begun to be unwelcome , and many brands are more willing to save star appearance fees , with both hands to those who are more respected athletes . From the Wall Street financial analysts commented, ” fashion and sports world are rapidly forming a large commercial chain evening gowns, the two industry giants has finally recognized the importance of a powerful combination . ”
70s , rock star fashion with incitement force people to dress style from the monotonous freed
According to ” Forbes “magazine ‘s latest statistics , in 2009 , Woods was not caught in scandal for several years head of the list , with the cooperation of the commercial brands as much as 100 million U.S. dollars annual income of as much as the name behind him , there Mickelson , David Beckham , Roger Federer, Maria Sharapova and others. The names of these people behind party dresses, the hidden , such as Rolex, TAG Heuer, Amarni other top luxury brands. ” Sports stars are eating into the territory of entertainment stars and models , “fashion critic Angela Mcrobbie said, ” It’s like 70′s hippies and 80 ‘s rock , sports stars is clearly the latest fashion brand objectives . ” If time could go backwards , Lacoste and Fred Perry will be the best spokesman for their brand , thus eliminating the need for a large amount of brand promotion expenses .
Why favored sports
Because the relationship between sport , sports underwear celebrity endorsements do not mean gay erotic
But does not have a sexual meaning of strong body, and never give up the sporting spirit , became a sports star on the fashion brand ‘s most valuable cultural exports .
The body is the biggest selling point
The father of the modern Olympic Games Pierre de Coubertin had published a tribute using the pen name of sports Prose Poem ” Ode to Sport “(Ode to Sport). Poet laments the sports issue of the first paragraph reads : ” ah , sports, you are beautiful ! / shape of your body cheap party dresses, become noble or despicable / It was a shame to see lead fall desires , or by health Forces nurtured / no symmetry coordination , it is not much beauty . ” had been detained in the body as aesthetic , was dug out of fashion again , and well- training athletes , such as sculpture -like body , is a show of this body America ‘s best model .
Pole vault athlete Tom Hintnaus shooting for the Calvin Klein underwear ads
During the World Cup , Dolce & Gabbana for the Italian team ‘s latest underwear advertising film released, although the numbers change , but change is a burly football player out of the body exposed , as well as the bathroom as the background of obscure metaphor . Endorsement by the sports star in the ad, sexy body often appears as the first selling point . The effect of advertising in the early especially underwear , Calvin Klein , please vault athlete Tom Hintnaus their underwear shot posters, hung out in Times Square the day after Jibei stolen womens party dresses, while sales of Calvin Klein underwear is turned Several times . This is clearly inspired by other athletes, French pole vault champion Luomeinier once to run naked and hand-held pole in the way the streets of Paris to find sponsors.
Robust than the male stars , are more popular athletes in the nude it? The answer is of course not . However, ads with naked athletes have taken a deeper level of care and thought the brand . In the general sense , the athlete is more like a synonym for a good body , making it easier for the audience there is a ” WYSIWYG “feeling . With the development of modern sport dresses for party, the athletes more light clothing , athletes can openly show their muscle . The emergence of players “to male body as a selling point of the marketing off the gay coat . ”
The latest shot in the Amarni underwear posters , C Luo in front of the camera and the generous display with his perfect body, but it did not smell of homosexuality . As we all know , C Luo dozens of girlfriends , even though he wore only underwear , is next in seducing female target .
The charm of sports image
NBA star Lebron James to board a U.S. version of “Vogue” on the cover
Run , run continuously repeated , challenge the best historical record , even if the failure is never give up . This is the sports stars have their own unique cultural value. In the moment , while the media willing to dig gossip , star in the screen image in front of a gossip message can easily be destroyed . Recently , Lindsay Lohan was sentenced to imprisonment for drink driving recidivism cocktail party dresses
, the crowd flocked to the general tide of her endorsement of the clothing brand counters , have requested return .
Sports Stars in the game a positive image of the output is not available in any star . Just as fashion critic Cathy Horyn said : ” Sports stars inspire genuine respect , and movie stars can only leave your footprints shoes . ”
Super Hero exclusive equipment
In a TV ad, Schumacher driving a Mercedes sports car rolling in the tunnel . Brands combined with sports stars , to upgrade their products exclusive equipment for the super hero
Into the cultural aspects of this choice , we will find a more interesting explanation. If 60 to 70 years in the fashion rock star needs the ability to incite , to people from the monotonous style of dress freed form the dress of the times now present a splendid sight . So today’s luxury brand in the personal use of sports stars will be their ability to enhance their brand image as a super- groups are the top equipment . This obviously was the movie ” Batman “or” Cyborg “prompt .
Look who often speak for the name, not difficult to find Tiger Woods , Roger Federer, Michael Jordan and others , will host the sport itself to unprecedented heights. Advertising in sports , these stars were built as simply as a movie star like a super idol . Golfers can hit the ball to any place , even a hole , several times in his basketball players to face the basket and shoot height , while the football players are often exaggerated to be able to round the ball as all Football to play . These athletes after the completion of the record beyond , and also completed his deification , has become all the rules can break the planet who is the real world of super heroes . These people have chosen the brand , will no doubt be considered the same brand in the crowd .
In addition, the sports represented by the health concept, is now the most popular . According to “World Ranking , “a book by the disclosure of the material , physical fitness has become one of America’s favorite activities , only after eating and drinking and watching TV . The golf course business meetings , become the most fashionable thing. These people are no doubt luxury brands target customers.
Golf Kingdom of Golf Tiger Woods
As the world’s one of the most successful athlete , Woods has changed golf is clearly the shepherd from the 15th century used to spend time in the game developed from the movement . As Woods had tremendous success in the past few years, he sparked the crazy golf investment , cooperation sponsors , advertisers , broadcasters, apparel and equipment maker after another , forming a typical bubble economy – Woods bubble, golfer became the most readily available brand endorsement contracts crowd . In the 2009 ” Forbes ” ranked athletes in revenue , up 100 million U.S. dollars Woods topped the list of income , while behind him , as a golfer . For Taiwanese , and less well-known Mickelson , income of 5,000 million. The genius behind all those famous : Michael Jordan , Kobe Bryant, Michael … … in the golf world , even if not too little -known players can also get good income . ” All this care of the welfare of Woods . ”
Woods by the endorsement of the product , more than a few dozens , including top sports watches,Car, luggage , luxury razor and a series of men . But things change , the Woods announced the retreat because of the scandal , the economic reality of phantom bubbles break , the golf industry began to decline .
Tennis
Tennis aristocratic temperament and fashion
Tennis has always been a noble movement , which originated in France and the United Kingdom ‘s royal family , therefore , tennis has always been a fashion industry favorite . In the tennis venue , the birth of countless fashion classic moment . 20 years of last century , the French designer Jean Patou for French star Suzanne Lenglen women wearing tennis length skirts above the knee , back and forth on the court in Wimbledon run , successfully promote women’s skirt up . In addition, the former tennis star René Lacoste and Fred Perry have launched their own Polo shirt with the same name and great success in the fashion world .
In addition, the tennis is a physically able to pitch into the power of the charm of sports fashion . Number one Roger Federer of Switzerland is the history of the highest number of major players , but let him become a darling of the reason for luxury brands , is his skills in the field chic and refined image. His commercial endorsements more than 40 million U.S. dollars annual income , including top luxury brands such as Rolex . Federer is now old rival Rafael Nadal Zeyi tireless running and said he was sweating profusely in the field to the bottom line at both ends of the scenes and from people impressed , and thus he became a specialist to eliminate sweat Lanvin Men’s fragrance spokesperson .
Regatta
Regatta Fashion exploiting the boundary
As the origin of human history, one of the earliest sports , sailing also attracted the attention of many fashion brands . Three major sailing race in the world , there is Volvo Race , the luxury brand Louis Vuitton sponsored by the name “Louis Vuitton regatta , ” was ” America’s Cup , ” the trials . Regatta require not only a lot of money , but also very difficult , not only to face the weather at sea mutations , but also to put “one month to drink cold water , eating compressed food, sleep a few hours a day at sea , ” the sea of life , which also makes Regatta all the players face all vicissitudes .
But this year, the brand Hugo Boss announced the signing of two world sailing record holder Alex Thomson, which is a 37 -year-old middle-aged man , look just like a weathered the centuries have experienced the same . Fashion brand for the first time signed a sailor , also on behalf of the fashion brand ‘s new direction. They may not need that kind of handsome as Beckham , and like a real man , like constantly challenge yourself through exercise , to become the latest core values.
Shopping Shopping | smart dress , caught the eye .
China Creation (Trands) the pursuit of luxury brands target
